LUXURY HOTEL

intercontinental-seoul-4056708502-2x1_ed
CUSTOMER
EXPERIENCE

Located in the same Gangnam business district in Seoul, the Grand InterContinental Seoul Parnas, and InterContinental Seoul COEX hotels faced business cannibalization.

As a solution to this problem, a differentiated hotel experience was designed for individual properties.

MY ROLE

User research and strategic planning.

I was responsible for identifying problems, conducting relevant research, and creating different customer experience for the two hotels. As a result, I project managed the creation of the visual design guideline for both hotels.

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FINAL DELIVERABLES
Design Concept Comparison
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Design Positioning Map
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Design Guideline Examples
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Design Execution Examples
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