LUXURY HOTEL

CUSTOMER
EXPERIENCE

Located in the same Gangnam business district in Seoul, the Grand InterContinental Seoul Parnas, and InterContinental Seoul COEX hotels faced business cannibalization.

As a solution to this problem, a differentiated hotel experience was designed for individual properties.

MY ROLE

User research and strategic planning.

‚Äč

I was responsible for identifying problems, conducting relevant research, and creating different customer experience for the two hotels. As a result, I project managed the creation of the visual design guideline for both hotels.

FINAL DELIVERABLES
Design Concept Comparison
Design Positioning Map
Design Guideline Examples
Design Execution Examples