In addition to the global brand guideline that each hotel property much follow to maintain the InterContinental brand, additional branding design had to be developed at the local level. In related to this, I was involved in designing a local hotel membership card, and a deli brand.
Design Planning and Art Direction.
I was responsible for design directing the overall look and feel of a newly launching local hotel membership card.
I was responsible for design directing the rebranding of a local deli (bakery) brand at Grand InterContinental hotel.
Project #1: Hotel Membership Card Design
Project #2: Grand Deli (Bakery) Re-branding