SEASONAL DECORATION

SEASONAL DECORATION

The Grand InterContinental hotel in Seoul, Korea and InterContinental Seoul COEX hotel went through a major design change in seasonal decoration. As part of this, decorations were themed differently according to the hotels' visual identity.

MY ROLE

Design Planning and Art Direction.

 

I was responsible for designing the overall look and feel of seasonal decoration. This included massive research of customer satisfaction, employee surveys, market intelligence and bench marking.

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