CREATIVE ART

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ARTWORK

INSTALLATION

The Grand InterContinental hotel in Seoul, Korea went through a property-wide renovation in year 2015, and as part of the project, a new artwork installment plan was needed to fit the new interior design and spaces.

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SEASONAL DECORATION

The Grand InterContinental hotel in Seoul, Korea and InterContinental Seoul COEX hotel went through a major design change in seasonal decoration. As part of this, decorations were themed differently according to the hotels' visual identity.

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DESIGN PLANNING

The Grand InterContinental hotel in Seoul, Korea and InterContinental Seoul COEX hotel are located in a single block, and therefore they easily cannibalize each other's business.

As a solution to this problem, a visual  design differentiation was needed within the same hotel brand.

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BRANDING

The InterContinental hotels in Seoul, Korea newly launched a guest loyalty membership program in 2013 and as part of this, I directed the new re-branding process of the brand design.